It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting. You can even see how search volume differs based on different geographic locations. The advanced algorithm built into the Ranktracker platform helps boost accuracy by almost 3X when compared to other rank trackers on the market. At Ranktracker, we expend the resources and time to continuously improve our algorithm for maximum accuracy.
FAQ: Best SEO Tools in 2025
- To that end, we have a rank tracking tool that keeps us true to our name as well as a keyword finder, SERP checker, and even a web audit tool to show you what’s not working on your site.
- Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning.
- The higher the domain authority, the more prominent search engines consider a website to be.
- Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy.
- Mastering SEO optimization can be hard, especially if you’re just starting out.
SEOQuake is a handy tool for SEO beginners and professionals who want to take a quick glimpse into SEO metrics. SEOQuake installs as an extension into Google Chrome, Firefox, Opera, or Microsoft Edge. Authority Labs has four different plans – Plus, Pro, Pro Plus, and Enterprise. Devising and launching an SEO strategy is just half of your work complete. To succeed, you need to monitor your SEO performance 24/7, and that’s exactly what Authority Labs enables you to do. Authority Labs is used by thousands of marketers and SEO specialists around the globe.
The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly. SpyFu offers three different pricing plans with unlimited access to search results. BHS Links The pricing plans start from $33 per month and range to $199 per month if billed annually.
The platform helps you automate the process of finding SEO issues through Google Search Console. It’s a newer tool that I’ve discovered, but it works great if you’re an agency or a freelancer managing a ton of client websites. The cool thing about Surfer AI is that it has a built-in content optimization platform. Then, you can use the platform to actually help you write faster with AI. A few tools on this list have actually helped me drastically reduce my production time going from idea to publish.
Whitespark Local Citation Finder
Getting started with SEO can feel overwhelming, but with the right tools, even beginners can optimize their websites effectively and drive more traffic. Wope is one of the most preferred keyword tracking tools designed for ecommerce businesses. It enables content teams to analyze, plan, and brief at scale, making it one of the best SEO tools for both beginners and experienced marketers seeking data-driven content insights. Ahrefs Webmaster Tools (AWT) offers a selection of free features for website owners, providing limited access to powerful Ahrefs tools like Site Explorer and Site Audit. Seobility is an all-in-one SEO tool designed to make search engine optimization accessible for everyone, from beginners to experts. If you run a local service business, you’d want to track keywords your website ranks for in specific locations.
Next up is SE Ranking, which is another tool that’s great if you’re an agency that wants to automate SEO reports for your clients. You can also design the dashboards to include your client’s logo and brand colors. It’s great for automating much of your reporting and gives your clients their own dedicated dashboard that they can check on anytime. This way, they don’t have to constantly hit you up to see how their SEO metrics are doing. I actually wrote this article here that you can check out on exactly how I create those SEO dashboards. This is essentially a free platform by Google that allows you to integrate different data sources to create dashboards for yourself or for your clients.
Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. With it, you can test your website’s level of compliance with today’s SEO guidelines.
All these links and referring domains contribute to your DA, for better or worse. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool. For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research. KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing. These tools are usually more affordable than all-in-one solutions.