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Networking Opportunities: Expanding Your Professional Horizons
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- Rand Fishkin is the oldest SEO guru, the founder, and the former CEO of Moz.
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Pan, a senior technical SEO strategist, adds that having baseline coding skills is also becoming increasingly important. According to Frost, who leads the Blog SEO program at HubSpot, a strong foundation across all of these core areas is essential. «The best SEOs have a deep understanding of the search landscape and how the various components of SEO work together,» she says. «They can see the big picture and how each optimization fits into the larger strategy.»