As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. Ahrefs isn’t necessarily known for being the most impressive platform out there from a user experience standpoint, but the audit tool is definitely simple enough to get up and running. (Just note that the free audit tool will require website ownership verification, which can be a hassle.) I found it a little tougher to navigate than Semrush, but it’s not that hard to get the hang of. Small downside for one of the best technical SEO tools out there. Many of these features are available for the free version, but you’ll have to pay up if you want full features or to go above the pretty confining 100 URL limit. If you’re willing to pay up, in my book, Semrush’s audit tool has the best combination of features, user experience, AI tools, and ease of use among premium SEO suites.
Free SEO Audit Tool
Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance. The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. If your goal is to spend a lot of money on an SEO tool, there are plenty of premium options out there.
My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. SEOquake can sometimes lead to a crowded SERP because of the amount of SEO Anomaly data it shows.
How We Chose the Best Site Audit Tools for Your Agency
- XML Sitemaps Generator simplifies this process by creating a customized map for you.
- Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow.
- Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance.
- It includes content optimization along with content audit functions.
These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. My favorite feature is the ability to organize massive lists of up to 200,000 keywords.
SEO content audit
Broken links are bad for user experience… which CAN hurt your SEO. While there’s no hard number of internal links to include, aiming for 5+ per page is a good start. Go through and fix each of these issues to improve your website’s performance. You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue. Covering site performance issues, internal linking optimization, and even international SEO. The entire point of this SEO audit is to improve your website’s performance.