It is important to find a balance between creating content that is valuable to the user and optimizing that content for search engines. Ensure that you provide value to the user and aren’t just advertising your brand, products, or services. Your content should also use the relevant keywords and themes so that your audience can find it. It considers all the digital platforms where users search for content, including Google, YouTube, TikTok, Instagram, and AI-powered chat tools. SEO is a cost-effective digital marketing strategy that can generate a high return on investment (ROI) when done right. SEO provides long-term benefits, as once you achieve a high-ranking position, you can continue to receive leads from it (as long as you’re able to compete for that top position).
Step #9: Build Links to Your Page
Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created. Search engine optimization is the BHS Links process of optimizing your website and its content with the goal of ranking better in the search engines for a specific keyword phrase. Just like with websites, a personalized URL helps with both LinkedIn and external search engine ranking.
The paid results are from advertisers bidding on keywords via Google Ads. Although Google Ads take ad relevancy into account, their placement essentially goes to the highest bidder. Come up with a list of the 10 most common questions customers ask when you meet with them. Then, create content—articles, videos, presentations and other online assets—to answer those questions. First, a backlink from a highly trusted website signals some level of approval and validation, so website visitors are more inclined to view your website in a positive light.
How to increase followers on LinkedIn?
Including videos, images, or documents in your posts attracts attention and boosts engagement. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving.
What is Google’s Algorithm, and why does it matter for SEO?
Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A. They would normally appear on the 2nd, 3rd or even lower position. To make sure your title and description have the right length, you can use our free tool called SERP Simulator. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG).
They use algorithms to index and rank web pages based on relevance to a user’s query, providing a list of results for users to explore. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.
- Whether you’re just getting started with SEO, or you’re a seasoned pro, SEO.com has the resources you need to take your SEO strategy to the next level in 2025.
- However, link-building strategies should focus on organic growth rather than manipulative tactics to avoid penalties from search engines.
- From your website’s sidebar to footer to search bar on your site, navigation on your website is extremely important.
- The Cut is a media company owned by Vox Media — the parent company of the New York magazine.
- When consumers are looking for information about a particular topic or product, the starting point is often a search engine.
To begin learning SEO, it’s best to ensure you grasp the fundamentals. Search engines like Google send out crawlers, also called robots or spiders, to collect information on every website they come across. The crawlers follow the various links from one website to another and catalog identifiers such as text, URL, and title tags to discern the focus of every page.