Keyword clustering simply entails creating a group of related keywords that share the same search intent. Off-page SEO is all about the optimization of external page ranking factors that are not on your website. On-page SEO is the first line of attack when it comes to ranking your website in Google, Yahoo and Bing.
Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content. According to Google, title tags still “help a lot” with your rankings. Whether Google uses click-through rate, dwell time, and other user experience signals in its ranking algorithms has long been up for debate. They have long been used in Google’s ranking systems as a way of understanding website quality and as a measure of authority. As it helps Google (and users) understand what our content is about. Because these keywords come straight from Google, you KNOW that people, some of whom might be your target audience, are searching for them.
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Tell the tool where the link within the guest post will be pointing. You’ll receive a report highlighting your most relevant links and identify your irrelevant links. Submit the links that are pointing to your website that you want to check.
So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand.
- Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence.
- Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries.
- The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws.
- Poorly-optimized URLs or the lack of headings will make your pages harder to navigate for both internet users and crawlers.
On-Page vs Off-Page SEO: Understanding the Difference
Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.
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Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO. And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly.
This helps establish you as a thought leader…but only if people find your content. For new post creation, provide us your primary keyword and the general topic you want to cover. We will verify that the provided keyword is appropriate for informational content and refine the topic accordingly.
By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the SEO Anomaly content in the main HTML tags of a page that search engines read to interpret content. Actually, not all pages without internal links are problematic.