The accessibility of your site is the foundation of technical SEO. Search engines crawl web pages and index them into databases to display the most relevant results to their users. There is SEO Anomaly a vivid debate among SEOs whether things like CTR or outbound links affect rankings. Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques. Find that page useful and worthy of ranking well on a search engine results page (SERP).
Make Sure Content Satisfies Search Intent
Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy. Yoast makes it super easy to optimize your WordPress site for search engines. Using the Free On-Page SEO Checker, you can see whether any of your website’s pages have any on-page SEO issues that might negatively impact your site’s search engine rankings. Off-Page SEO refers to all the actions taken outside of your website to improve its credibility, trustworthiness, and authority.
On-Page SEO Activities: 8 On-Page SEO Techniques to Use
Before you can find the right keywords to target, you need to understand who is searching for them. And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for.
It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both. Off-page SEO refers to all your efforts in acquiring external resources that help you rank higher in search engines and gain domain authority.
Use a schema tester like Schema Markup Validator to validate that the code was added to your site correctly. You can also use my free FAQ schema generator to create the code. Voice search is one of the most underrated opportunities in SEO right now – especially for local businesses. Which means you can systematically improve your content to exactly match what Google wants to see. It has a massive impact on your page load speeds and core web vitals. They just need to be smaller banners that DO NOT stop the user from being able to interact with your content.
Header Tags: What They Are and How to Use Them
- So if your site isn’t search engine-friendly, you’re missing out on a ton of traffic and sales.
- In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.
- For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy.
- It should be concise and engaging, offering enough information to entice users without overwhelming them.
Mobile screens are smaller, so your content should be easily read without zooming. Use simple fonts, appropriate text sizes, and ample line spacing to create a comfortable reading experience. Organize your content into short paragraphs and use bullet points to simplify scanning. Clear, concise text ensures users can quickly find the information they need. A mobile-friendly design ensures your site works well on any device. Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens.
From a copywriting point of view, a lower reading level as close to basic as possible is advised for most websites. That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the “duplicate content” will rank for it. That means more potential traffic to your site and more foot traffic to your local business. When done right, there is an increased chance that your content is the answer that voice assistants read aloud.
Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists. He has been involved in search engine optimization and digital marketing since 2016, gaining hands-on experience across various niches and regions. Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects. Craft high-quality content, expand your backlink profile, and fix your website’s technical issues — stay consistent in these actions, and you’ll surely be pleased with the results. If you feel stuck in the SEO labyrinth, you’re always welcome to get in touch with our team so we can guide you through all the issues.
Since they both tell search engines and users what the page is about. A good strategy is to optimize your content for the featured snippet search feature. It ensures you provide direct answers to questions, which is what AI search engines want to provide. Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results appear more often in AI Overviews.